Market Report, "Digestive Remedies in Portugal", Published
In 2012 there was a growing trend in maintaining a healthy digestive system amongst consumers, and consequently preventative products became more popular, with consumers leaning towards solving the causes of problems rather than opting only for symptom-relief products. Portuguese consumers are showing an increasing preference for preventive measures, such as increased intake of water and healthy food in their diets, together with less sedentary lifestyles, as well as greater interest in fibre...
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