Just Released: "Fragrances in South Korea"
In 2012, super premium fragrances was responsible for much of the healthy 8% value growth of the fragrances category. Premium fragrances increased by 10% although mass fragrances recorded a contracting growth rate in current value terms. Consumers tended to prefer unique and new super premium brands rather than traditional premium fragrances, such as Kenzo, Davidoff and Bvlgari. In response to this trend, department stores and beauty specialist retailers endeavoured to distribute less familiar...
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