Market Report, "Sports and Energy Drinks in Israel", Published
Sports and energy grew slower in 2012 than the CAGR witnessed over the review period, yet still posted a positive growth of 3% in total value terms. The lower growth was largely due to the war price between two leading companies, Tempo and Fouzi, which is resulting in low unit prices for consumers. Growth was also limited by the increasing awareness of the potential health problems consumption of energy drinks might cause, and the number of other drinks launched in...
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