Recently Released Market Study: Emergency Contraception in Portugal
The good performance of emergency contraception was influenced by two important factors in 2012. First, the Portuguese government failed to encourage the population to improve the birth rate, with only 90,000 births being recorded in 2012. Portugal has one of the lowest birth rates in Europe, and as consumers are facing difficult economic times, their financial constraints also impacted on sales of emergency contraception. Due to their precarious financial situation, many couples have no choice...
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