Market Report, "Home Care in South Africa", Published
Home care benefited from a growing consumer focus on hygiene during the review period, as a result of increasingly crowded and polluted cities. However, many consumers faced strong economic constraints during the review period, with unemployment rising and strong rises in food, electricity and housing costs. This particularly impacted low-income consumers, who account for the majority of the population in South Africa and resulted in many seeking to economise in home care, thus constraining...
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