Rtds/High-Strength Premixes in South Africa - New Market Report
RTD's/high-strength premixes is a "fad-driven" market, with growth being driven by manufacturers' support behind specific brands. Consumer preference for specific brands may be due to price, taste, packaging, advertising and/or image. There were a number of new launches within this category in 2012, as leading manufacturers focused on offerings that met the demand for convenience. Brands that offer consumers pre-mixed products of their favourite spirit and soft drink are a growing trend behind...
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