Recent Study: Beauty and Personal Care in Portugal
The search for value and low prices was the key trend in beauty and personal care during 2012. Consumers purchased fewer products which are considered to be non-essential while trading down to cheaper products and brands for essential products. The balance between price and quality shifted in 2012 towards products with lower price points rather than high quality products. This led to an increase in share for economy brands and brands at the lower end of the standard price spectrum,...
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