Recently Released Market Study: Sets/Kits in Hong Kong, China
Rising exposure to international beauty and grooming trends raised the image consciousness of consumers. This development was also informed by the ageing population trend in Hong Kong, China, which saw consumers try to slow down the ageing process. Furthermore, consumers were exposed to a wider variety of brands, available internationally through the internet and overseas travel. This increased their curiosity level and willingness to try out various brands.
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