Sanitary Protection in Denmark - New Study Released
2012 saw a continued shift from standard to ultra-thin towels. This trend is primarily driven by young women who tend to prefer the thin towels, which are perceived as more discreet and convenient. Manufacturers strive to fuel this development through marketing activity and frequent new launches of thin towels with improved features, such as increased absorbency. As unit prices for ultra-thin towels are higher than for standard towels, the shift to ultra-thin towels stimulates unit prices and...
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