New Market Study Published: Sports and Energy Drinks in India
Sports and energy drinks in India grew by 17% in value terms in 2011. This growth was marginally lower than the growth of 18% in 2011. This growth was dampened due to increasing awareness of the side-effects of energy drinks. In June 2012 the Food Safety and Standards Authority of India (FSSAI) announced that energy drinks will be renamed as "caffeinated beverages". The permissible limit of caffeine in carbonated beverages according to FSSAI is 145 parts per million. Brands, such...
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