New Market Study, "Rtds/High-Strength Premixes in Hong Kong, China", Has Been Published
RTDs/high-strength premixes saw total volume sales decline in 2012, due to the competition posed by other alcoholic drinks, particularly wine and spirits. For instance, the continued publicity on the health benefits of wine encouraged consumer to try out wines. This resulted in many consumers switching from RTDs/high-strength premixes to wine.
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