New Market Report Now Available: Fast Food in China
In the fourth quarter of 2012, it was reported on Chinese national television (CCTV) that a number of poultry farmers were breaking laws and regulations by using excessive levels of antibiotics in chicken. Some of these chicken products were purchased by two poultry suppliers to KFC (Yum! Restaurants China Co Ltd). The exposure caused further and intense media attention, including social media commentary, and this negatively affected consumer perceptions of poultry safety. The total chicken...
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