New Market Report: Hair Care in Tunisia
Hair care continued to see healthy value growth in 2012 of 10%. This was due to several factors such as the increase of international brands in hair salons, many of which became representatives of Kerastase or L'Oreal. More importantly, the introduction of the Keratine solution also supported value growth. Many women opted for this alternative to guarantee long-lasting hair straightness. Furthermore the introduction of more brands in key modern distribution channels added to value growth.
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