New Market Research Report: Home Furnishings in South Africa
Data from Statistics South Africa's indicate that income and household expenditure on furnishings, household equipment and routine maintenance of dwellings was the fifth largest contributor to total annual household consumption expenditure in South Africa between 2010 and 2011. Noticeable is the significant increase of home furnishings consumers in the rural areas, driven by the desire to brighten or urbanise rural homes. In an effort to capitalise on these emerging consumers, home furnishings...
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