Wound Care in Belarus - New Report Available
During 2012, wound care in Belarus was defined by more economical consumption patterns and high levels of trading down trend. As the economic crisis which struck Belarus earlier in the review period continued to cause hardship for the majority of Belarusian households, many consumers became very price-sensitive and this led them to trade down to cheaper wound care brands, while some households purchased fewer wound care products. This is because many of the more elaborate products categorised...
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