New Market Report Now Available: Soft Drinks in Switzerland
The overall soft drinks category performed moderately well in 2012 with an off-trade volume growth rate of 1%. Soft drinks were positively affected by the increasing demand for convenience. As people's lifestyles become increasingly busy, they often opt for an RTD coffee rather than going out for a traditional cup of coffee. Others consume an energy drink for a quick pick-me-up. These positive effects were countered by the ongoing health and wellness trend in Switzerland. Traditionally, soft...
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