Fast Food in Indonesia - New Market Report
During 2012, many fast food operators applied different strategies in order to boost their sales amidst the very intense competition among brands in the industry. For example, there were fast food brands using flanking strategies; an indirect marketing strategy aimed at capturing market segments that are not being well-served by competitors. Several independent and emerging chained bakery products fast food such as Mokko Factory, Sophie Souffle and Bon Delice established outlets in smaller...
View full press release