New Market Report: Laundry Care in South Africa
South Africa faced ongoing economic problems at the end of the review period, with high unemployment and inflation. Low-income consumers suffered most from these trends, with many seeing their real disposable income levels decline over the last 10 years and poverty remaining widespread. These trends resulted in a stronger focus on price in laundry care for many consumers, which in turn encouraged stronger price competition among the leading players. A focus on price also continued to boost...
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