New Market Report: Bottled Water in Austria
Due to its low calorie content and the general perception that water is the most natural and therefore healthiest beverage, bottled water posted off-trade volume growth of 3% and value growth of 5% in 2012. Overall, consumers opted for natural over carbonated drinks due to their lower CO2 content. Additionally, many consumers suffer from bloating and hiccups when consuming carbonated drinks.
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