Alcoholic Drinks in the United Kingdom: New Research Report Available at Fast Market Research
In 2012, economic austerity and financial uncertainty remained prevalent and impacted the growth of the UK alcoholic drinks industry. Sales of alcoholic drinks were restrained in 2012 as consumer confidence had yet to pick up. On-trade consumption continued to suffer as most consumers cut back on costs and focused on at- home entertainment due to it being cheaper. Off-trade volume consumption grew in many areas, largely as a result of price promotions, with value sales growth being somewhat...
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