Just Released: "Cider/Perry in Nigeria"
In 2012, Distell Group launched its South African products, Hunter's Cider and Savanna Cider into the market, whilst other players, such as Halewood International, launched other products, including Brut Cahument (Premium Sparkling Perry). Such players believe that the market is now ripe for such products, given that consumers are seeking new tastes and the growth of the modern retail channels of supermarkets and hypermarkets offers a possibility to attract demand from middle-class consumers.
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