New Market Study Published: Sets/Kits in Ireland
Sets/kits continues to experience a resurgence in popularity as a result of recessionary conditions and reduced levels of disposable incomes overall. Historically these types of products were popular as gifts especially during the Christmas period. However, they fell out of favour during the boom period of the late 1990s and early 2000s as consumers moved to more expensive, frivolous and even ostentatious gift options.
View full press release