Rtds/High-Strength Premixes in Japan - New Market Report
RTDs/high-strength premixes grew by 5% in total volume terms in 2012. Diversification of products is a main driver for the continuous growth of the category, allowing consumers to make the best choice in their purchasing processes. The category, which used to be mostly dominated by standard lemon- or grapefruit-flavoured chu-hi, shochu mixed with juice and cocktail RTDs until the beginning of the review period, expanded with a variety of products, ranging from high abv to low abv, low-sugar and...
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