Just Released: "Bleach in Ukraine"
In 2012, bleach had a diminishing role in Ukraine. In spite of its affordability (important during the economic crisis) and strong tradition of use, growing consumer awareness about the harmful effects of chlorine bleach (the most common bleach type) seriously affected the volume sales dynamics. It recorded a 5% decline in retail volume sales in 2012. Although this would seem healthier growth when compared to the review period CAGR of -8% in volume terms, this is misleading as the historic...
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