Now Available: Organic Beverages in Norway
Organic beverages performed strongly during 2012 with a 9% growth in value terms and, in contrast with organic food, Norwegian consumers were willing to pay the slightly higher unit prices for organic beverages even though these declined at the same time organic fruit/vegetable juice saw rising unit prices. Organic beverages is priced much higher compared with all other health and wellness product categories. In 2012, in-store promotions by Kiwi from Norgesgruppen resulted in increased demand...
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