New Report Available: Sun Care in Vietnam
In 2012, sun care registered growth of 13% in value sales. Thanks to the increasing availability of information in the media regarding skin damage caused by over exposure to the sun, consumers began to pay more attention to sun protection, which consequently drove sales as sun protection accounted for the majority of sun care value sales in 2012. Many Vietnamese women also prefer fair skin and therefore seek out sun protection to help avoid tanning.
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