Hair Care in India - New Market Report
In 2012 consumers started to consider hair as an important part of their personality, and were willing to spend on high-quality hair care products such as shampoos, and were willing to visit salons. The salon care trend was particularly strong in urban areas such as Bangalore and Mumbai, where household incomes and disposable incomes continued to grow. Surprisingly, consumers started to buy do-it-yourself (DIY) colourants, and started to experiment themselves. DIY colourants and styling agents...
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