New Market Study, "Vitamins and Dietary Supplements in South Africa", Has Been Published
The middle-class consumer population growth is increasingly influencing market growth for vitamins and dietary supplements in South Africa. Vitamins and dietary supplements are generally perceived as luxury products in the eyes of most lower-income consumers; as such, middle- to higher-income consumers are the prime target for the vitamins and dietary supplements products in South Africa. Population growth for the middle-class consumer is being influenced by economic empowerment programmes such...
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