New Market Study, "Car Rental in Turkey", Has Been Published
In 2012, leisure car rental grew faster compared to business car rental, with a 6% increase in current value terms, reaching TL102 million, whereas the latter grew by 4% reaching TL131 million. Despite the growth on the side of leisure car rentals, it only constituted 41% share of total value sales, with business car rentals comprising 53% share in 2012, (with insurance replacement holding the remaining 6%).
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