Recently Released Market Study: Childrenswear in the US
With a continued decline in the birth rate in the US, childrenswear manufacturers and retailers attempted to focus on secondary attributes, such as the in-store experience and product/brand uniqueness, to drive value growth and share in a category in which most brands view childrenswear as consumer staples. The Children's Place, a speciality retailer of children's merchandise for newborn to 10 years old, provides a superior shopping experience through styles which are up-to-date,...
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