"GD Midea Holding Co Ltd in Consumer Appliances (World)" Published
GD Midea ranks third within consumer appliances globally, despite a limited presence outside its home market China and the withdrawal of the domestic subsidy programme. Initially positioned as a low- to middle-class product offering, GD Midea is now investing heavily in marketing and R&D to establish a more premium image for the brand. In addition, in late 2012 its production plants in India and Latin America embarked on a joint venture with Carrier, intended to aid its international expansion.
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