Fresh Ground Coffee Pods: Niche or Mainstay? - New Market Report
Fresh ground coffee pods experienced extensive growth between 2007 and 2012. The combination of convenience and quality afforded by pods makes them a value-added product with a premium positioning. As such, pod penetration is almost exclusively limited to the higher income regions of Western Europe and North America. In this new report, Euromonitor International examines opportunities in this dynamic category, which has the potential to attract fresh and instant coffee drinkers alike.