New Market Study, "Men's Grooming in Malaysia", Has Been Published
In Malaysia there have been significant changes in the perceptions of men, with more Malaysians being concerned about their personal appearance and personal image during work or leisure time. The importance of grooming products was no longer applicable only to women, but also to men, which suggested constant demand for men's grooming products in 2012. Eyeing this opportunity, manufacturers launched beauty and personal care products specifically targeting men. New launches by the leading players...
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