New Market Research Report: Fortified/Functional Packaged Food in Spain
The increasing affordability of fortified/functional packaged food products was the most prominent trend in the category in 2012. These products have been present for several years in Spain and benefit from the offer of certain healthy attributes; in addition, consumers consider them almost as a standard product in many categories. While innovation and marketing campaigns by companies have made them desirable to consumers, the consolidation of the offer from private label operators helped to...
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