Just Released: "Fortified/Functional Packaged Food in Ukraine"
Fortified/functional packaged food in Ukraine is more developed than other health and wellness types. The first fortified/functional products appeared over a decade ago when FF sugar-free chewing gum entered the market, supported by strong advertising campaigns from their multinational manufacturers. FF breakfast cereals and FF milk formula are other big and well-developed categories. Pro/pre biotic drinking and spoonable yoghurts are other significant product types. They developed further in...
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