New Market Study Published: Men's Grooming in Australia
Manufacturers are increasingly introducing skin care programmes consisting of multi-step regimes to stimulate demand. Having a men's line for sensitive skin also became popular, as Nivea relaunched its range in 2012. Men's skin care became more developed along the lines of age segmentation, with new products in mass and premium brands targeting older consumers who are concerned with the effects of ageing, such as wrinkles, fine lines and sagging skin. Marketing targeted towards younger males is...
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