Now Available: Bleach in Hong Kong, China
In 2012, bleach recorded growth of 5% to reach HK$36 million. Growth has slowed down since the H1N1 virus epidemic in 2009. Bleach has been strongly encouraged for use in home care by the government through advertisements over many years. Consumers were influenced by the campaign and perceived that bleach was most effective in keeping their homes virus free. This helped bleach to maintain a positive growth rate throughout much of the review period.
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