New Market Research Report: Better for You Beverages in Mexico
BFY beverages was highly concentrated in two large divisions: reduced sugar carbonates with 44% of total sales and reduced sugar flavoured bottled water with 39% of total sales. The other categories had a very small volume of BFY products. Is clear that the enormous obesity rates prevalent in the Mexican population drove the growth of sugar-free beverages and encouraged health-conscious consumers (every year larger in number) into looking for better alternatives of tasty beverages that are...
View full press release