Recently Released Market Study: Campari Milano Spa , Davide in Wine (World)
Campari, with only 0.2% of global volume sales in 2012 is a minor player in the category, ranked only 40th. Its strength is based on the Cinzano brand which is in both vermouth and other sparkling wine. Both categories offer Campari opportunities for growth as well as problems. This profile looks at what Campari is doing to get the most out of its existing portfolio and what more the company could do.
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