Video Games in Japan - New Market Study Published
The introduction of Nintendo Co's Wii U was a key event in 2012. New console launches play an important role in boosting both company sales and those for the entire category of video games, as seen in the former console launch of Wii in 2006. The company's marketing campaigns highlighted the key feature of Wii U's touch-screen display, which allows users to interact with a TV's display by switching around the two screens. This feature was well communicated to technology-savvy...
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