New Market Study, "Fortified/Functional Packaged Food in Venezuela", Has Been Published
In Venezuela, FF bakery products is the largest category within FF packaged food, accounting for 34% value share in 2012. This is because of the weight of FF breakfast cereals, which held over 50% of the total volume of breakfast cereals sold in the country. Alimentos Kellogg is the leading company in this category as its range of products including family and children's breakfast cereals are all fortified with vitamins and minerals. The fact that breakfast cereals are consumed by...
View full press release