Recent Study: Hair Care in South Korea
The strengthening functionality of leading brands of hair loss treatment continued to perform well in 2012. The share of the top two functional shampoos (Ryeo and ReEn)' within standard shampoos reached 27% in 2012 from less than 18% in 2009. Moreover, salon hair care increased by 5% while diversity in premium products within conditioners also helped the entire hair care category to record 6% value growth in 2012.
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