New Report Available: Cat Food in Sweden
Based on provisional estimates, cat food in Sweden is expected to record growth of 1% in both volume and current value terms, reaching SEK2.4 billion sales for 57,308 tonnes in 2013. Sluggish growth is the result of economic difficulties and increasing unemployment which has made cat owners more cautious with their spending. In addition, discounting and promotional activities are expected to continue, keeping down the unit price development and current value sales.
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