Fortified/Functional Beverages in Japan - New Market Research Report
Fortified/functional beverages grew by 5% in value terms in 2012. The growth was mainly attributable to the big success of newly-launched speciality low calorie fortified cola Kirin Mets Cola and the growing popularity of FF energy drinks. Kirin Mets Cola, launched in April 2012, which limits the absorption of fat from food, gained a high level of attention in the Japanese market and proved successful.
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