"Fragrances in South Africa" Now Available at Fast Market Research
Current value and volumes sales growth rates for the entire fragrance category in 2012 were down relative to 2011. This was mainly due cash constrained consumers curbing the nature of their expenditure when it comes to non-essential goods and splurging on goods that are an essential part of their beauty and personal care regimen. New launches, price promotions and other marketing activities helped sustain the positive development of the fragrance category.
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