Beer in South Korea - New Study Released
In 2012, sales volume of beer increased, as the sales volume grew in both off-trade and on-trade channels. With Korean consumers' growing preference for alcoholic drinks with lower alcohol content, demand for beer continued to rise. In addition, available beer products in the local market have been significantly diversified in recent years with the continued introduction of various imported beer products. Although domestic lager still accounts for a dominant share of total beer sales volume,...
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