Rtds/High-Strength Premixes in Cameroon - New Report Available
In 2012, the leading players in RTDs/high-strength premixes continued to invest in event-based promotional activities to strengthen demand for their products amongst key target groups, targeting young adults, primarily women. For example, Brasseries du Cameroun and Guinness Cameroon both organised promotional events to coincide with International Women's Day (8 March), as well as games and competitions on university campuses. Guinness Cameroon was particularly active in promoting Smirnoff Ice...
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