New Report Available: Rtds/High-Strength Premixes in South Korea
In 2012, sales volume of RTDs increased strongly, backed by growing demand from younger consumers aged between 19- and 29-years-old. In recent years, growing interest in cocktails and other flavoured spirits with lower alcohol content was significant in South Korea. Especially for younger consumers of legal age and female consumers, RTDs have become increasingly popular over the review period due to tasty and lighter alcoholic drinks, like cocktails. To satisfy the rising demand for RTDs,...
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