New Market Study, "Online Travel in the BRICS", Has Been Published
Online travel sales are experiencing robust growth in all BRIC countries, favoured by rising disposable incomes and growing internet penetration, and by the advent of tech savvy middle classes longing to explore the world. Air bookings are currently the most developed category for online travel sales in these countries, with travel accommodation quickly gaining ground. Mobile travel sales currently represent only a small niche, but are poised to increase rapidly over the next five years.
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