New Market Research Report: Procter & Gamble Co, the in Tissue and Hygiene (World)
Procter & Gamble is the global number one player in retail tissue and hygiene underpinned by its strength in sanitary protection and nappies/diapers/pants. The company however remains overly dependent on mature markets and its recent results show a gradual weakening in consumer demand for its products. In mature markets, the company continues to pursue a premium price positioning strategy. Meanwhile, emerging markets have continued thus far to compensate for weak growth elsewhere.
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